INTRODUCTION TO HUMANITIES Essay Example | Topics and Well Written Essays - 500 words

INTRODUCTION TO HUMANITIES - Essay Example The ancient Egyptians believed that real life began after the death of the body. It is for this purpose that so much deliberation and concern went into organizing the places where bodies would be brought to rest at the moment of death. The rich had the walls of their tombs carved exquisitely, and rich foods and jewels as well, were left there along with the body. The walls of the tombs also depicted Egyptian gods leading the person’s soul through judgment, and finally to his allotted area. Poor Egyptians were buried in the sand, but also made efforts to ensure that their bodies would first be mummified. (Bishop, 1999) The preservation of the body was very important to ancient Egyptians. They believed that a soul would need it in the next life and so took measures to ensure its maintenance. Mummification, an embalming process that took 70 days, was done to dry the body. Large amounts of natron were also employed to hasten the drying process. Canopy jars were then utilized to hold the mummified remains of the body parts that had been removed. The early Minoans in northern and eastern Crete were also seemingly preoccupied with the dead. They carved out in caves, elaborate house tombs for their dead, a norm that suggests that they considered that the deceased person would go on with a new life in death and that he would need his house (Bishop, 1999). Even in ancient China, the populace believed that the soul of a dead person continued to exist in another form once it left the body. It was deemed that it would require everything it possessed in earthly life to be comfortable. The ancient Chinese slaughtered the livestock and actual family of the deceased so that they could accompany him in his new existence. This was a practice observed by many ancient cultures inclusive of the Egyptians (Bishop, 1999). Today’s death practices in various parts of the world involve morticians

Providing care with limited reimbursment Coursework

Providing care with limited reimbursment - Coursework Example All the patients who come here require serious services that can not be provided by everyone, but by a few dedicated and committed nurses. So, upon a successful completion of my training, I will need to evaluate the performance of each nurse. The one who displays a high degree of professionalism will be considered for employment (Masters, 2000). As an experienced professional, I strongly believe in the quality of education being offered at the nursing training colleges. So, anyone who graduates with a degree must be a hard working professional. They have got all the theoretical knowledge and practical skills that is necessary for them in the field. Therefore, if given an opportunity to nurture their talents, they can come out as exceptional professionals. It is for this reason that I do take my precious time to provide them with the necessary mentorship on exactly what to do when on duty. I prefer fresh graduates because they are still new in the field. Despite having little experience, the truth is that these are highly motivated professionals with lots of ambitions and expectations. Having just taken the oath, they are still committed to strictly complying with the ethical codes of conduct for the nurses (McHale & Gallagher, 2003). Therefore, there will be no doubt that the new graduates will be serving the patients with the expected degree of benevolence, sincerity and confidentiality. So, these are qualities that I have to consider while making a choice of my nurse. Apart from being thoroughly trained at the university, I should ensure that vigorously mentor these nurses. Focusing on issues like practical skills, theoretical knowledge and the general application of nursing ethical codes of conduct are paramount (McHale & Gallagher, 2003). Once I gauge and ensure that they are upheld, I will not hesitate to engage that particular graduate. He deserves to be a

Importance Of Environmental Scanning Marketing Essay

Importance Of Environmental Scanning Marketing Essay This study is regarding the EMI Music Company, EMI group is a worldwide music library from one corner to another corner of the world. This study is only focusing on the UK music market to come up with the marketing planning and the marketing strategy of the company. In the start this information is generous a concise opening of the environmental scanning and its consequence in stipulations of EMI music library. Additionally this study take part in marketing analysis through acting the macro, micro and swot analysis. The end of this report is take part in analysis the Uk music industry and Additionally this study is performing the market analysis via performing the macro, micro and SWOT analysis. In the last part of this report is analysing the UK music market and reinforcement the business of music in esteem to EMI Music group. This study is illustrating the marketing mix 4Ps and PORTERS 5 forces. The report is ending with some recommendation for EMI Music Company to plan their business in terms of marketing planning on the basis of study that is done. Environmental Scanning Every organisation is responsible for the environment that it creates. The organisations operation and structure all directly affected by the environment. Organisations environment impacts on resources and opportunities that how they can be treated? It is primary objective of the organisation to take care of the companys operations that how they are affecting the environment. For the successful growth and development of business it is important to develop such a strategies those can be assist operate the business operations. [1] To understand the environmental scanning it is important to identify the business and how it can affect the environment business around. The definition of Environmental scanning is Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or c onsidering entering. The environmental scanning can be achieved by several ways but three important ways of scanning environment are given below: Ad-hoc Scanning: Very unpredicted and short-term, mostly used in emergencies or crisis. Regular Scanning: This scanning process being done after a certain period but regularly (e.g once in a quarter or once in a year) Continuous Scanning: This is an ongoing process and remains in continuous state, have broad range of spectrum. The work of researcher through many studies, surveys and researches shows, now a days most of the business likes to implement the continuous scanning. The continuous scanning allows businesses to take actions very quickly and effectively with keep tracking the work. Importance of Environmental Scanning Environmental scanning is important for the organisation to step out or find the exact solution for companys procedure. Environmental scanning helps organisations to improve or enhance the ability of working for changing environment in stable means. The following highlighted points are given below: It enables organisation to gain capitalise of the business in early stages of the business as compare to their competitor. Environmental scanning give alerts to the organisation well before time for the impending problems. These problems can be handled and solutions can be found well before time if they are noticed well before time. This process sensitises the companys exact time of changing in environment process to meet the wishes and desire of their potential customers. This scanning process helps to find out the qualitative information in regards to the environment to assist the strategist to find the best suitable strategies for the company. It helps to strategy making bodies in their decision making process by providing them the simulation of the resource and risks. Give more opportunities to increase the business and adds extra points in the good will of the company by adding the ability of environment scanning person. It provides opportunity to companys executive in continuing the broad based studies. Helps the strategy developers in finding the latest and up-to date strategies for the organisation. Macro Environment Environment scanning is most commonly done on the macro level. The macro level analysis may contain the definition of the market, analysing the market size, potential market, market segmentation, structuring the industry, group management, competition, finding the market trends. The Macro analysis in the industry of music is defined as: In music theory, macro analysis is a method of transcribing, or writing down chords that may be used along with or instead of conventional musical analysis. Rather than roman numerals and figured bass symbols often used, letter names are used to indicate the roots of chords and are followed by symbols which specify the chord quality Market segmentation Market segmentation is very common term to identify the group of people or organisations those have the some common characteristics and need a same or similar product for the cause. According to market analysts the market segmentation may have the criteria. The different segments have different needs but it is necessary that same segment have the same need and using the same product to fulfil their needs. These groups can be further more categorised by the consumption of products by according to their needs. The market segmentation can be concerned and can be viewed in more detail as positive or negative applications of the same idea. Variables Used for market segmentation: In general terminology the market can be segmented on Geographical locations, demographic attributes, psychographic, behaviour of people and technological segmentation. SWOT Analysis Strength Strong global presence EMI Group, PLC has a worldwide market in nearly 50 countries; among its major market are North America, Continental Europe, Latin America, UK Ireland, Australia, Japan and Asia. World largest independent music company In 2002, EMI worldwide market share is 12.6%. Its large size gives many benefits such as cost reduction through economic of scale. Vast resources and strong market share also give the benefit of being able to attract the best staff and artists to the company which have a strong position for the future. Financial Performance Although EMI Group sales in fiscal 2003 decline compared to 2002, the company operating profit show excellent increased about 33.1% in 2003 compare to 2002. The improvement in operating profit was due to a comprehensive reorganization of EMI Record Music Division. World class artist roster EMI releases more than 1000 albums every year and has a roster of over 1300 artists. Among them are David Bowie, The Beatles, Norah Jones, Queen, Robbie William and many more. Weaknesses Difficulties in the US Market EMI has consistently been towards the bottom of the five majors in the US market share, which is the world largest recorded music market in the world. In 2003 it only command 9.8 % of US market share. Dont have conglomerate backing-EMI is the only top five music company that solely independent which not being own by larger corporation. This mean EMI has to generate its own resources without any help from other larger company. Decreasing in worldwide market share EMI Group, PLC worldwide market share dipped from 13.4% in 2002 to 12.6% in 2003. The worldwide decreasing were resulted from the decreasing of EMI Group market share in several major region in 2003 compared from 2002 which included North America (-0.03%), UK Ireland (-0.01%), Continental Europe (-1.7%), Latin America (-2.6%) and Australia (-0.10%). Opportunities Joint Venture / collaboration With recent merger attempts being stopped, EMI consolidation within the industry is becoming more difficult. Internet sales Internet has become the fastest growing media for music distribution and many analysts expect that the downloading trends will continue to grow in a future. More Open MA regulatory More open or liberalization of MA in music industry may increase EMI Group opportunity to acquire or merge with other music company. This will give EMI added market share and resources to compete with other major music companies. Focus on market where it has a strong market share and growth Although North America especially US is the biggest market for recorded music, however it seem that EMI having trouble to keep competing to gain more market share. Maybe EMI has to give more focus or gaining more in the market that it has a strong share such as UK Ireland, Australasia and Continental Europe. EMI also has to focus more in growing market region such as Japan and Asia. Threats Limited growth potential for recorded music The worldwide recorded music industry posted sales of $32 billion in 2002. The figure represent a 7% decline in Dollar sales and an 8% decrease in unit volume from 2001. Compared to 2001, sales of CD albums fell globally by 6% and there more continued declines in the sales of CD singles (down 16%) and cassettes (down 36%). These show that is very difficult to find growth opportunities in the market. Poor economics condition and exchange rate fluctuation As a global company operating in many countries worldwide, EMI Group, LTC is easily be vulnerable to the deteriorating economic condition worldwide and fluctuation in exchange rates and interest rates. These can often adversely affect both revenues and profits for the company. Filling low In early September 2003, RIAA filed 261 separate lawsuits in US against individuals engaged in unauthorized file sharing. Industry analysts expected that litigation would have a short-run dampening effect on unauthorized CD downloading and burning. However it was viewed as having a minima long-run effect on this practice. Aggressive Competition The recorded music industry is very competitive which dominates by five larger companies which included Universal Music Group, Sony Music Entertainment, Warner Music Group, BMG Entertainment and EMI Group, PLC. EMI has to always consider any action from competitors which may effect the company competitive position. UK Music Market Before continuing to any marketing strategy it is important to understand the market of the geographical location and trends of the targeted market. For this analysis it is important to understand the concept of the music industrys content and structure. The Standard Industrial Classification (SIC) offers a description of the music industry as involving businesses and organisations that record, produce, publish, distribute and market recorded music. In addition to these, four main stakeholders characterize the music industry the artist, the consumers, the music agents and the distributors. However, in seeking to define the industry it is acknowledged that no one definition can capture its diverse nature in terms of (à ¢Ã¢â€š ¬Ã‚ ¦) musical activity and commerce. In commercial terms the global music industry is a multibillion dollar segment of the media industries and has reached a stage of maturity in its lifecycle. However with the rise of the digital era, it is undergoing signific ant transformation. With a core business sector comprising the record companies and music publishers, the global music industry transcends national boundaries and pervades virtually every culture and every society. Marketing Mix 4 Ps Product: Once EMI has taken control to the UK music market for the marketing of their products, it is the responsibility of the management to make the desired strategies which will explore products in country which also can raise their market share price. EMI has to look for their strategies according to the need of music listener and their needs and should the product as accordingly. [8] Price: Price is very important factor to be notice before planning any marketing plans and it mostly depends upon the area and the population. Everyone buys product according to pocket and if any rivals in the same area where EMI operates unable to low their cost, EMI can get the competitive advantage by keeping themselves in the market. In UK at present EMI offers promotions on mostly of their products and all promo prices are still cheaper then the other rivals. [8] Place: For more expansion of the business EMI need to do big investments in the areas where lands are cheap which normally localities are in the district and village and in general the public lives in those areas are of similar minded which can give extra advantage for do marketing. Also opening stores in the disadvantaged areas enable EMI to win the trust of local communities by providing them job opportunities in their stores. [8] Promotion: Promotion has a very vital role in any business revenue as if the business is not attaining their targets the best way is to use promotions 1st and if no result could come up, change the strategy. EMI and all different companies in the world use promotion to sell out their product. Keeping the product for a long time puts an extra burden for the warehouses which could leads to company loss if any of them gets out of date. During recession EMI and other rivals have good offers on their products to win the loyalty of their customers. PORTER Five Forces 1. Competition from substitutes: Within the music industry the threat of substitutes is extremely high. The internet has created an emerging source of substitute competition in the form of digital music and digital delivery. The availability of substitutes allows consumers to make performance and price comparisons with the option of switching to download music. The growth of both illicit and subscription downloading is effectively leading to the direct substitution of recorded music for digital alternatives. With little cost or inconvenience consumers are switching, to digital and online music services attracted by the value- added benefits of greater convenience, diversity of choice and lower costs compared with traditional formats. 2. Threat of entry: The threat from new entrants has increased with the growth of the internet. Lower capital investment and operational costs for online distribution has lowered the entry barriers for new independent record companies. As a direct consequence, new entrants compete on a more level playing field, where size is no longer a determinant of success or failure within the online market. With diversity of demands, new entrants have the opportunity to achieve success through niche target marketing. Furthermore with these evolutionary changes, traditional distribution channels are less relied upon and new entrants can compete through online distribution and marketing. However starting up in the music industry still involves risks, where investing in a new- artist may involve unrecoverable sunk costs. Representing a new artist requires financial resources, experience and substantial contact networks and with limited resources independents might find it hard to break in to the industry. The major pl ayers have already achieved a substantial competitive advantage with well established contact networks, global reputations and long- term relationships with artists. Their financial muscle and repertoire of artists enables them to spread risk over their range of portfolio projects. 3. Rivalry between established players: Internal rivalry and competition within the industry is high and remains tightly concentrated between Sony BMG, Universal, Warner and EMI. With the increase of independent labels entering the industry competition has increased. Large and small companies are now directly competing to attract artists and improve market share in both the physical and online markets. Due to the intense nature of this competition, decisions made by one company can influence others. For the main companies this intense rivalry means that their market share fluctuates through competition and can no longer be guaranteed. With parallelism pricing decisions CDs are priced at similar levels and as such companies are looking to their artists as a means of differentiation whilst attempting to offer the most creative channels of music distribution. 4. Bargaining power of buyers: The emergence of the digital music market has increased the strength of buyers bargaining power. Through online network communities, consumers bargaining power is strengthened by the abundance of online information. Consumers are now much more price sensitive and are becoming an empowered force, directly influencing how music is delivered and in what format. With the growing perception that they offer nothing more than capital, record companies are forced to react, reinventing their business models accordingly. 5. Bargaining power of suppliers: The bargaining power of suppliers within the industry has lowered .The artists can now choose to circumvent the suppliers by either setting up their own label or promoting their music via the internet. This has substantially increased artists control over earnings and marketing. Recommendations The following recommendations are provided in light of the key issues facing the company. EMI Group revenue has gone down 15.79% in the 2007 fiscal year and led it to low gross profit, net profit and ROCE ratios, as well as undesirable EPS figures. It is vital for EMI to offset the decline in CD sales and adapt to the changes in the environment to remain being attractive to investors and artists. With the growing power of the internet and technologies, the top management may consider to put weight into effective e-commerce marketing instead of continuing with traditional expensive marketing methods. It is also essential to understand that gaining market share in the digital music area should be highly prioritized as the trend of the music industry is clearly moving towards the technological side. Piracy has nonetheless become a serious issue in the industry with the rapid development of technology. It is highly advisable for EMI to cooperate with its competitors to target piracy. The possibility of achieving a satisfactory result against piracy is high with their dominant power in the industry. By bringing in game theory logic, it would be more sensible to work with the rivals in this scenario to protect revenues in the future. In addition to sales of record music, there are many other income generating activities such as concerts, merchandise and sponsorship. It is, of course, important that EMI continue developing its key strengths whiles adjusting its strategy to the changing environment. The quality of music produced is the core of the business; EMI should definitely try to keep successful artist as well as continuing to identify new artists with potential to growth.

The Doctrines of Kurt Vonnegut Essay -- Biography Biographies Essays

The Doctrines of Kurt Vonnegut The writing of Kurt Vonnegut exhibits perception without restriction and imagination without limitation. It surpasses mountains of ignorance and rivers of innocence to extend emotions for society to sympathize with reality. He incorporates his knowledge and view-points into a variety of literary genres for everyone to learn of his inquiries and philosophies. To draw readers into his sphere of influence, Kurt Vonnegut administers an inflection on the present to state other tenses (Schatt 148). From government to technology, he applies his ideas to all subject matters, allowing all readers to comprehend his beliefs (Nichol 602). The literature of Kurt Vonnegut coincides with his sentiments appertaining to human substantiality, altruistic love, and Post-existentialism. A primary interrogation Vonnegut predominately accentuates is the meaning of human existence; "What is the purpose of life?" (Holland 54) Man must feel that he is "serving some purpose," that his life has substance and significance (55). To find an answer to this question, Vonnegut unwinds into the pages of his works, man's search for substantiality, and his attempt at changing his destiny to obtain answers through power. Human nature possesses man to hunger for control, and without dominance, man feels purposeless. By making him "powerless to alter his destiny in any way," Vonnegut stresses an exploration for usefulness, and the question of life's poignancy is seen w... ...sp; all he could to make our marriage a happy one. EPICAC gave me anniversary poems for Pat- enough for the next 500 years (Vonnegut, Welcome to the Monkey House 284). EPICAC knew that fate did not allow him and Pat to be together. His happiness came from the happiness he gave to her and sacrificed for his best friend. Feelings and beliefs do not necessarily need to come from emotions, and in many of Vonnegut's work, it comes f

Closing Case Study One

Closing Case Study One Information Systems in Enterprise (ISYS – 3001 – 3) Group B Participants-Matthew Gilliss, Arlene Gulley, Renee Hicks Kemara Mcintyre, and Andrew Ginn Walden University February 10, 2013 Abstract This will be a paper that has been a group effort with Matthew Gilliss (organizer and website account setup, homepage and student webpage template), Arlene Gulley (editor/poster), Renee Hicks (compiler), Kemara Mcintyre (summary), and Andrew Ginn (editor). The URL of our website is http://faboulousgroupb. weebly. com/.Our goal will be to respond to specifics questions in regards to two case studies; the first, being Ben & Jerry and secondly, Bigelow Teas. Ben & Jerry’s produce 190,000 pints of ice cream and frozen yogurt daily. It has 50,000 stores in the United States and 12 other countries. The company uses an Oracle database and BusinessObjects for tracking of business operations. They perform various transformation steps to organize long term go als for the business. It prepares strategies to stay line with technological advances.They have applied this technology to storing and manufacturing ice cream with energy efficiency warehouses. This new strategy enhances customer satisfaction, minimize inventory, and reduce manpower. (Haag & Cummings, 2009). Closing Case Study One Question #1 To redesign Ben & Jerry’s data warehouse the dimensions of information include frozen yogurt, ice cream, merchandise, locations, sales and shipping. This company should track all the different types of ice cream and yogurt flavors.They should also monitor these areas with the highest and lowest sales to make adjustments to save money. There should be information gathered on the merchandise being sold by Ben & Jerry. Ben & Jerry will monitor sales from stores in other locations ensuring the right merchandise is being shipped to the right location. The different dimensions are merchandise and locations. (Haag & Cummings, 2009). Question #2 When looking at Ben & Jerry’s ice cream stores, they would have to have a record of the different types of ice cream and frozen yogurt they offer.Along with the different products they would have to be able to track individual sales, the dates of those sales, and the store locations where the sale was made. When looking at primary keys you can see that the store number, order number and truck number could be primary keys. When looking for foreign keys to connect with the primary keys, you can see that store numbers, truck numbers, and order numbers can all be seen to be foreign keys. These are important because they would allow for Ben & Jerry’s to locate the exact order files of what they shipped, who drove it and where it went.Also then they could take the primary keys even farther and connect directly to the store and get other feedback that is directly correlated with the store. (Haag & Cummings, 2009). Question #3 Because of their familiarity of Microsoft Excel, it was easier to learn Business Objects and they were more inclined to learn the new way of using the Business Objects. They were able to substitute different functions on the Business Objects with Microsoft Excel, which created a more familiarity to them and they were able to be more comfortable with the task.Because of the area of their job, they were required to use spreadsheets, rather than using word processing software. (Haag & Cummings, 2009). Question #4 Bigelow Teas could continue to use Business Objects and they cooperate with each other so they can better understand its in-house and outside strengths and weaknesses. Bigelow Teas should make sure that their suppliers and resellers are part of the information partnership. This would allow the suppliers and resellers to be in contact with each other and to make the necessary adjustments or changes that are required. Haag & Cummings, 2009). According to (Haag & Cummings, 2009), â€Å"business intelligence is collective infor mation –about customers, your competitors, your partners, your competitive environments, and your own internal operations—that gives you the ability to make effective, important, and often strategic business decisions. † (p. 87). Bigelow Teas’ would not want their suppliers or resellers to know about their strategic business decisions. (Haag & Cummings, 2009).There might be a person who is a supplier or reseller who might take this information and use it for themselves and/or sell the information for a profit. The suppliers and resellers should only have information that will help Bigelow Teas in regards to implementing cost reduction, and be helpful with their resources. Question #5 Neil Hastie’s belief that most organizations decision making is a lot of trial by error. In a sense that could be true, but good decision making comes from the top and makes it way down.Let’s not lose sight on what decision making really is; finding a logical cho ice of decisions from available options. A CEO or even management of any kind of organization would have to be good at decision making. If you were to turn Neil’s statement about decision making into a positive one, then one would agree that an organization or whoever is running the organization would need to keep an open-mind. Keeping an open-mind would include training, presenting timely information and everyone’s wide assortment of data-mining tools. Haag & Cummings, 2009). Conclusion This assignment was both a learning experience and growing experience. As a group we were able to come together and tackle our case study and the creation of our group webpage. We were able to look at the information about the two companies and use the knowledge that we have acquired with the class discussions and assignments and come up with responses to each question. We were able to: determine what tables and files that Ben & Jerry’s should use and what primary and foreign ke ys they should use.With Bigelow Teas we took a look at personal productivity software tools and how best they could open up business intelligence with buyers and suppliers. Also we were able to take a general statement made and turn it into one that could be used in the everyday business world. Overall, this experience allowed the members of the group to get closer looks into different industries and allowed the group members to use the information that we have acquired so far in our studies. Reference Haag, S. , & Cummings, M. (2009). Information Systems Essentials. New York: McGraw-Hill/Irwin.

Horizontal and Vertical Analysis

Financial Analysis XACC280 June 28, 2012 Accounting is the way all companies keep track of their out-going and in-coming finances. Applying accounting principles in any business is incredibly important because it allows for the least amount of mistakes and gives a comprehensive view of all transactions. There are many tools used in accounting, each with it’s own unique function. Statements are used to show a specific time period’s overview of assets, liabilities, and all transactions. These statements allow for easier comparing of months, years, or even different companies accounts.Two of the tools of financial statement analysis are called vertical analysis and horizontal analysis. Much like the definitions of vertical and horizontal, these two analyses are similar, but also have striking differences. In this paper I will provide you with information regarding the two tools, vertical and horizontal analysis, and how comparing them is applied to two big businesses calle d PepsiCo, Incorporated and Coca-Cola Company. When referring to vertical analysis, we are referring to when a total percentage is calculated for one financial statement.As defined on â€Å"Accounting Coach† (2012), â€Å"A type of financial analysis involving income statements and balance sheets. All income statement amounts are divided by the amount of net sales so that the income statement figures will become percentages of net sales. All balance sheet amounts are divided by total assets so that the balance sheet figures will become percentages of total assets,† (Dictionary). Using vertical analysis is very helpful when comparing a company’s percentages between statements, (Price, Haddock, & Brock, para.Vertical analysis of financial statements,   2007). It can also be helpful when comparing numbers of two companies that are within the same trade; such as the companies being compared in this paper: PepsiCo, Inc. and Coca-Cola Company. Using vertical analysi s will help us to compare how well each company did in the certain accounts that were analyzed. The reason we want to do these comparisons is because it can sometimes be difficult to determine how much each statement is worth within a company or when compared to another larger or smaller company.By converting them into percentages, it becomes effortless to compare and understand that information each statement gives. To perform a vertical analysis of PepsiCo we divide the current assets by the total assets. This will tell us what percentage of the assets in the company are current. To find this we divide the current assets, $4,882, by the total assets, $31,727, (University of Phoenix, 2008). By doing this math, we now know that the current assets make up 6. 5%. We will perform a similar problem to find what percentage of total assets are shareholder equity.Taking the total assets, $31,727, and dividing that by the shareholder equity, $14,320, we see that the shareholder equity makes up 2. 22% of the total assets, (University of Phoenix, 2008). This can be done to all other accounts to find what percentage of total assets each account is. Below is the example of percentages of total assets that the current assets and shareholder equity make up. Two measures of vertical analysis- 1. Current assets divided by total assets- 4882 / 31727 = 6. 5% 2. Shareholder equity divided by total assets- 14320 / 31727 = 2. 22%A vertical analysis of Coca-Cola will show us similar percentages to those of PepsiCo. We divide he total assets, $29,427 by the current assets of $10,250. From this we now know that 2. 87% of the total assets are made up of current assets. Using the same equation, we substitute the current assets with the shareholder equity of $16,355, (University of Phoenix, 2008). By dividing the total assets of $29,427 by $16,355 we are left with 1. 79%. This means that the shareholder equity make up 1. 79% of the total assets of Coca-Cola Company. See the equations be low: Two measures of vertical analysis- 1.Current assets divided by total assets- 10250 / 29427 = 2. 87% 2. Shareholder equity divided by total assets- 16355 / 29427 = 1. 79% Differing from total percentages from one financial statement, is horizontal analysis. According to â€Å"Accounting Coach† (2012), â€Å"This method involves financial statements reporting amounts for several years. The earliest year presented is designated as the base year and the subsequent years are expressed as a percentage of the base year amounts. This allows the analyst to more easily see the trend as all amounts are now a percentage of the base year amounts,† (Dictionary).Horizontal analysis is used to show profitability over certain time periods. When a company is able to tell the public or it’s investors that it’s assets increased by 12% since the previous year, that company is using horizontal analysis to show where that 12% came from. This is especially helpful in compar ing two companies like PepsiCo Inc and Coca-Cola Company. The reason it is helpful is quite simple. As previously explained, horizontal analysis allows for analysts to show how much an account has increased of decreased since the previous time period, (â€Å"Investopedia†,  2012).When comparing PepsiCo and Coca-Cola, using horizontal analysis, we can view how much the revenues for each company have increased or decreased in 2004 or 2005. This enables investors to see the profit of a company and gives insight into which companies are best to invest in. To perform a horizontal analysis of PepsiCo we will compare accounts from the year 2004 to 2005. By doing this we will get an idea of how much the assets and liabilities for PepsiCo have increased. In 2004 the current assets of the company were $3,445. In 2005, they increased to $4,822. This shows an increase of 1. %. Next we will look at the liabilities. The current liabilities in 2004 were $14,464. They were raised to $17,47 6 in 2005, (University of Phoenix, 2008). This shows an increase of 1. 21%. These figures are shown below: Two measures of horizontal analysis for PepsiCo, Inc. – 1. Current assets in 2005 divided by current assets in 2004- 4822 / 3445 = 1. 4% Current liabilities in 2005 divided by current liabilities in 2004- 17476 / 14464 = 1. 21% What we can infer from this information is that PepsiCo has increased both their assets and liabilities from 2004 to 2005.There could be any number of reasons for this. Perhaps the company is responding to competition and increasing their assets and liabilities in anticipation of a higher ratio of consumers. We cannot judge what is best to invest in based solely on the information gained from this horizontal analysis. We must also compare numbers from the vertical analysis listed above. As we have done for PepsiCo, we will compare accounts for Coca-Cola Company during the same years, 2004 to 2005. In keeping with our above listed accounts, we will find the percentages of the assets and liabilities.In 2004, Coca-Cola’s current assets were $12,281. The assets decreased to $10,250 in 2005, dropping by a percentage of 1. 2%, (University of Phoenix, 2008). A similar comparison can be found for the liabilities. In 2004 Coca-Cola’s current liabilities were $11,133. In 2005 we see a decrease to $9,836, (University of Phoenix, 2008). This decrease a percentage of 1. 13%. The figures are shown below: Two measures of horizontal analysis- 1. Current assets in 2005 divided by current assets in 2004- 10250 / 12281 = -1. 2% Current liabilities in 2005 divided by current liabilities in 2004- 9836 / 11133 = -1. 3% Judging on the numbers, we can see that Coca-Cola had a decent decrease in both their assets and liabilities. This is positive thing in the eyes of investors or potential investors because it can mean that the company is taking in less. Taking in less is something investors look for because an ideal company will be ta king in very little and putting out substantially more. By performing vertical and horizontal analyses on two companies like PepsiCo, Inc and Coca-Cola Company, we are able get a look at how the numbers of both compare not only to previous years, but to each other as well.As with any company, it is to be assumed that improvements will need to be made. Based on the numbers we show in the vertical analysis of both companies, it is safe to say that Coca-Cola has better looking numbers. However, we cannot make our judgements solely on the percentages we concluded from the horizontal analysis. Simply because Coca-Cola’s current assets and liabilities lessened in percentage from 2004 to 2005 does not mean they are a wiser investing choice. It might obviously show that they did not add any assets or liabilities but what it does not obviously show is why. There could be any number of reasons.I would suggest for Coca-Cola to try and improve it’s percentage of shareholder equity within the company based on the information from the vertical analysis. Perhaps if investors see that others thought it a wise choice to put their money into the company, they will too. My suggestion for PepsiCo is based on the numbers from their horizontal analysis. Comparing PepsiCo to Coca-Cola shows that PepsiCo is taking in far too many assets and liabilities between their yearly periods. It is ideal for them to take in the same, or even less. Adding more assets and liabilities can mean that the company is not doing as well as they previously were.An investor wants to see a company putting out much more than they are taking in. Higher liabilities and assets can mean the opposite is happening. PepsiCo would be making a wise choice if they avoid increasing those accounts. Comparing accounts, statements, and percentages within a company or to another company is made much easier with tools such as vertical and horizontal analyses. To compare numbers and percentages within a compan y, vertical analysis is the tool needed. Taking that comparison one step farther by including other companies is why we have horizontal analysis. PepsiCo, Inc. nd Coca-Cola Company have been compared and helpful suggestions have been made for each company to improve. It is important to remember that The information received from the two types of analyses can influence investors and potential clients alike. Maintaining balanced percentages with increasing and decreasing values where necessary is the key to financial success. References Accounting coach. (2012). Retrieved from http://www. accountingcoach. com/ Price, J. E. , Haddock, M. D. , & Brock, H. R. (2007). College Accouting (11th ed. ). Retrieved from http://highered. mcgraw-hill. om/sites/0073029920/student_view0/ebook/chapter23/chbody45/vertical_analysis_of_financial_statements. html. Investopedia. (2012). Retrieved from http://www. investopedia. com/terms/h/horizontalanalysis. asp#axzz1z91O1lS9 University of Phoenix. (2008) . Appendix A- Specimen financial statements: PepsiCo, Inc. Retrieved from University of Phoenix, XACC 280 – Accounting Concepts and Principles website. University of Phoenix. (2008). Appendix B- Specimen financial statements: The Coca-Cola Company. Retrieved from University of Phoenix, XACC 280 – Accounting Concepts and Principles website.